Pandemic Flu Assignment & PR in General

This assignment really helped me out with the outlook of what I'll expect in my career and the hurdles that I'll jump when things get rough. I know that the unofficial definition of Public Relations is the management of communication between an organization and its publics, however, that management of communication is not always a positive one.

Things such as pandemic flu, terrorist attacks, & mother nature catastrophes put a huge pressure on the PR official and the push for information that the public demands when a big news story breaks.