The mind of an Apple PR officer

Just from 5 minutes of research, its clear that life through the eyes of a PR officer for Apple is probably the most doleful experience a person can face. Not only are they the most tight lipped people on the planet, their job as outgoing personnel for a popular computer & technology company is next to obsolete.

I can say that the PR personnels at Apple can easily be labeled as some of the most lethargic group of people in the tech world. On the Apple website, you can see that their PR officials have their direct telephone numbers posted, however, my attempt at reaching ONE person was impervious. I'm curious as to what they do all day!

Ad Age reported "If you Google 'Apple did not return calls,' you'll come up with 2.35 million hits."

Perhaps the reason they aren't answering anyone's calls is this tidbit of info about PR officials at Apple; did you know that they are not allowed to cultivate a relationship with journalists?? I mean, isn't that one of the cardinal rules in PR?!

Oh wow...keep reading, it gets better! Another unique characteristic of a PR official for Apple is that they are not allowed to share information among other marketing segments of the company (i.e. - iPod, iMac , iPhone, etc...). It is by absolutely no means a checks & balances system.

Either way....my take on this whole "staying out of the general media scene" for PR officials at Apple is too preposterous. I will admit that Apple puts out a quality product (maybe not its 1st gen model, but preceding ones) and their marketing is pure genius to attract attention among consumers, but their PR department can stand to loosen a few strings.

Who knows what Apple is working on right now...