Monday, September 17, 2007

The mind of an Apple PR officer

Just from 5 minutes of research, its clear that life through the eyes of a PR officer for Apple is probably the most doleful experience a person can face. Not only are they the most tight lipped people on the planet, their job as outgoing personnel for a popular computer & technology company is next to obsolete.

I can say that the PR personnels at Apple can easily be labeled as some of the most lethargic group of people in the tech world. On the Apple website, you can see that their PR officials have their direct telephone numbers posted, however, my attempt at reaching ONE person was impervious. I'm curious as to what they do all day!

Ad Age reported "If you Google 'Apple did not return calls,' you'll come up with 2.35 million hits."

Perhaps the reason they aren't answering anyone's calls is this tidbit of info about PR officials at Apple; did you know that they are not allowed to cultivate a relationship with journalists?? I mean, isn't that one of the cardinal rules in PR?!

Oh wow...keep reading, it gets better! Another unique characteristic of a PR official for Apple is that they are not allowed to share information among other marketing segments of the company (i.e. - iPod, iMac , iPhone, etc...). It is by absolutely no means a checks & balances system.

Either way....my take on this whole "staying out of the general media scene" for PR officials at Apple is too preposterous. I will admit that Apple puts out a quality product (maybe not its 1st gen model, but preceding ones) and their marketing is pure genius to attract attention among consumers, but their PR department can stand to loosen a few strings.

Who knows what Apple is working on right now...

Sunday, September 09, 2007

Cosmopolitanism in PR...

Cosmopolitanism in PR....hmm, in my opinion, this can go 2 ways. Either a lot can be said or this can be answered in a short few sentences.

In a nutshell, I can say that cosmopolitanism in PR is very important in relation to collaborating with your audience, consumers, colleagues, & even yourself. Bringing in hundreds of different channels of thought, beliefs, & cultures into one is not something that can be accomplished very easily.

Cosmoplitanism can be brought into the workplace by understanding what you and your co-workers believe what is the best route of accomplishing what needs to be done in the workplace. This can be achieved by taking time out to learn about each person's strengths, weaknesses, & special abilities. It also works if each person notes how the other's work habits & ethics are....then use it to expedite your mission.

Does everybody matter?

In my opinion, Appiah's World of Cosmopolitanism points out that everybody in this world matters, however, their own beliefs & opinions are limited. In short, throughout my reading, I noticed that the author never posed a bias. Content was stated, but never confirmed. Religious beliefs were brought out, but was never made covenant.

The principles applied in this text are very broad. I believe that the principles should be applied more firmly as the author seemed too poltroonish about going more in-depth about beliefs among religions.

Among the corporate supply chains, I believe that the understanding of corporate exchange helps me better identify the relationship between the two. It is necessary for people to come together and form a channel for clear communication and reach boundaries never achieved. This form of business can be applied well for cosmopolitanism.